Car buying journey

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Example persona and a User Journey

To better understand user problems I created a set of personas based on available research and interviews conducted with people who have purchased a car recently.

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First ideas and selected comments

In several iterations, we have been working on prototypes and evaluating them during several user testing sessions.

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Latest iteration

The latest iteration consists of a front page with a modern minimalistic look. Predictive search assists the users to obtain meaningful search results. Filtering options can be adjusted to users preferences from basic to advanced.